How Price Per Head Services Help Bookies

Price per head services are a bookie’s best friend.

Key Points

– Price per head services help bookies in many different ways.

– The biggest advantage of using a price per head service is in the time saved running the business.

Price Per Head Services & Bookies

The days of the old-school, pen and paper bookie are long gone. Bookies these days have an abundance of choices to help support their business. 

With the growth of the sports betting industry and the rapid advancement in technology, the number of pay per head services has increased exponentially. These services offer software technology that essentially operates a bookie’s entire operation.

There are a number of different ways, but what follows is how price per head services help bookies.

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What Is Price Per Head?

Price per head or pay her head (PPH) services are well-known throughout the sports betting industry nowadays. As mentioned, progress made in software and internet technology has allowed for these companies to thrive in the industry.

Essentially, a bookie pays a fee for the use of a number of services that operate a sportsbook. Virtually everything but marketing the business is taken care of. Bookies are provided with a wide range of betting choices, sharp lines and odds, a banking system, a customer service department, and much, much more.

In the industry, the standard fee for all such services is $10 per player per week. If a bookie had 110 bettors on his player list and 100 of them were active during the week (meaning they placed wagers – then he would be charged $10 for the 100 players. That would be $1000. 

Price per head systems make the life of a bookie so much easier.

Turnkey Solutions for Bookies

One of the great things about price per head services is that they offer a plug and play sportsbook software solution for bookies. A bookie can give a PPH service some information about his operation and a player list and his new online sportsbook can be up and running within a matter of hours.

Bettors will have instant access to the sportsbook via a custom-designed, fully functional website. They can check odds and lines. They can deposit money into their accounts and even make withdrawals. 

Everything needed to run a sportsbook is provided by a price per head service, and it is up and running 24 hours a day, seven days a week.

Betting Board At Your Price Per Head

Back in the day, bookies had to scramble around and work the phones to find action on all sorts of different sports. In partnering with the right PPH, bookies can offer action on all the major sports, plus niche sports, and even obscure sports and leagues around the world. You can now easily become a full-time bookie.

With the right price per head provider, your sportsbook will offer alternate lines, futures bets, and every prop bet you can imagine. This way, you can attract bettors to come and use your sportsbook and you can keep the customers that you already have.

Customer Service Will Set You Apart

One of the most important features of a price per head company is the customer service element. It might be the one piece of the puzzle that saves bookies the most time. 

Old-school bookies did everything by hand. They used the phone constantly. They were taking bets, calling on bettors that owed money or were owed money. Bettors that had issues with a bet would call at all hours of the day and night trying to get a resolution.

That is no longer the case as bookies that use a PPH are equipped with a fully staffed customer service call center. Bettors can call, text, email, and even go online to the sportsbook and chat with a professional customer service agent. 

Agents are trained and have been in the industry for years. They are typically available 24 hours a day, seven days a week, every day of the year. Bookies are no longer tied to their phone. They no longer have to worry about not getting paid. With this service at your fingertips, being a sportsbook owner won’t be so difficult.

Having the customer service piece of the package saves bookies so much time. Some of that time can be spent marketing the sportsbook and bringing in new players. That only helps to grow the business and the bookie’s bottom line.

Finding the Right PPH

If you haven’t already or your current price per head service isn’t meeting your needs, it’s time to find the right pay per head. The process is no different than any other major purchase. Well, actually it is a little different as it is the most important decision you can make in ensuring your bookie business succeeds.

Look for trusted names in the industry. There are several and some of them have been around for a long time. Read reviews and take a couple for a test run. Most PPH services will give you a free trial for a couple of weeks. Pick the right one for your business and reap the benefits.